and we want to curate those conversations, too, so, you know, if we have a piece that makes it onto jon stewart, as it did last week, that's in the marginalia alongside with a comment somebody saying this is completely wrong, okay? missed the whole point here. which is, which is an important dynamic. because the conversation that continues after the piece is where i think a lot of the impact can happen. so in all this there's sort of two major object -- not objections, but questions about our work and whether or not it can be successful, trying to take this serious journalism and adapting it to the digital age. the first is, um, that in the age of twitter and facebook are people really seriously interested in the reading quality journalism? um, and this is one of my favorite questions because i feel like, um, my own background in the world of social media hits up against the world of serious journalism all the time. and what i say and what we see in our data is that social media is not actually competing with the attention spans of people reading longer pieces or -- doesn't necessarily